It all started in the Summer 2012 when Miranda Kitterlin, Ph.D., assistant professor at the Chaplin School, joined Professors Michael Moran and Percival Darby in Tampa, Florida as presenting guests at the National Association of Concessionaires (NAC) annual meeting. In an effort to better understand the industry and its members, NAC partnered with Dr. Kitterlin and initiated the Concessions Industry Data Survey. "Working with an academic research partner like [FIU Chaplin School] brings an outside big-picture perspective, added credibility and helped us deliver better information to the industry and other interested parties,” highlighted director of communications for NAC and author of the study, Chris Dammann. “We have already started talks about how to take the initiative to the next level and we look forward to continuing the long standing relationship between NAC and FIU,” added Dammann. “This project was a great opportunity to interact with the industry and stay current with the trends,” remarked Kitterlin. To read survey findings and next steps, visit the NAC website.