Visionary Leaders Roundtable in Singapore Identifies Opportunities for Growth in Hospitality Industry

Global events, market disruptors, new alliances are all issues that are requiring the travel industry executives to constantly re-evaluate plans to manage during uncertainty and plan for future global tourism demand. The Institute for Hospitality and Tourism Education and Research (IHTER), a division of the Chaplin School of Hospitality and Tourism Management at Florida International University (FIU) set its sights on addressing key issues faced by the hospitality industry by organizing the 3rd Edition of the Visionary Leaders Forum in Singapore. “The tourism industry has been navigating through turbulent times for well over a decade. As we address these issues here and now, we must also continue to focus on our organization’s long-term vision for success and ensure we are adequetly resourced to seize opportunities in the future,” said Mike Hampton, dean of the Chaplin School of Hospitality and Tourism Management at FIU. Held on November 17 at Pan Pacific Singapore, this exclusive ‘invitation-only’ event brought together senior hospitality leaders to speak candidly about the persistent issues that have a profound impact their ability to stay current, competitive and profitable. Executives brainstormed ideas for revenue optimization that included, driving growth through better customer insight and analytics, an analysis of what is the difference between direct distribution and third-party options, and optimizing profits. Sharing their insight and perspective at this forum were: Shirley Alexander, Lead Consultant, Learning & Development, MacroVision Hospitality Simone Champagnie, Executive Director, FIU's Institute for Hospitality & Tourism Education & Research Henry Chew, Manager, Customer Intelligence, Resorts World Genting William Chua, Director of Revenue Generation & Distribution, HPL Hotels & Resorts Siv Forlie, Vice President, Revenue Management, Shangri-La International Hotels Pierre-Charles Grob, Managing Director, Asia, FastBooking Rosmalia Hardman, Chief Marketing Officer, PT Lippo [...]

RO2Win Launched: Revenue Optimization E-Course

The Institute for Hospitality & Tourism Education & Research (IHTER) at FIU and the Hospitality Sales and Marketing Association International (HSMAI) have announced RO2Win, an online revenue optimization course for hospitality professionals, that trains a team to optimize every opportunity to increase hotel revenue. RO2Win presents concepts and tactics in an innovative and engaging format, using animations and in-depth interviews with experts. From sales and marketing to the on-property guest experience, RO2Win teaches each and every team member the power of revenue optimization, cross selling and upselling. "This program is the result of a very unique partnership between FIU and HSMAI, and it was developed to fill a critical need in the industry. Revenue optimization is everyone’s business, but in too many instances potential revenue-generating opportunities are overlooked,” said Mike Hampton, dean of FIU's Chaplin School of Hospitality & Tourism Management. The multimedia online course engages participants with the essential concepts of revenue optimization and demonstrates how everyone in a hotel contributes to profitability. It can help anyone in sales and marketing obtain a better understanding of the fundamentals of revenue management. RO2Win can help hotel companies develop their revenue management pipeline, inexpensively introducing high-performing individuals, managers-in-training, or department heads to the fundamentals of revenue optimization in a self-paced, affordable program that can be used before, during or after other development programs. “Revenue optimization has been one of the biggest areas where people have asked for additional training opportunities, so this online tool was built with that in mind. This class will help everyone on your staff understand how they contribute to the bottom line,” added Fran Brasseux, executive vice president of HSMAI. The RO2Win certificate course consists of five online modules and a simulation, [...]

RECAP: 2015 Revenue Management Conference Recap

The third annual revenue management conference, Revenue Management and Your Hotel in 2020 – The Complete Picture, presented by the Institute for Hospitality & Tourism Education & Research, took place on Friday, May 15 at FIU's Kovens Conference Center.

Powerful Impressions: Institute’s Culinary Arts Academy Student to Begin Academic Career at FIU

When Price Destinobles made the decision to apply to the Chaplin School's Institute for Hospitality & Tourism Education & Research's (IHTER) Culinary Arts Academy last fall, it was the result of his high school culinary arts teacher's urging. As a senior at North Miami Senior High School, Price and his teacher, Andre Franks, knew that he wanted to have a career that centered around food, but challenges in Price's young life made the path to his ultimate career goal uncertain. As a student in the Miami-Dade County Public School System, Price has been enrolled in the homeless assistance program (HAP), Project UP-START, which provides support and resources to homeless students in the district. While he had some support from extended family members and HAP, Price has, at one point, had to work two jobs to support himself. Never having a real-life example of what positive directions to take after high school, he knew that attending college was his only option. "Price took his background and made a decision to take a different route. His background has propelled him to strive for success," Mr. Franks said. Even while dealing with challenges out of the classroom, Price remained focused. He currently serves as president of the 5000 Role Models of Excellence Project chapter for his school, plays basketball, and has participated in volleyball, ran cross country, and was also a member of the school's culinary club. Price's first encounter with FIU was with advisor Kaleena Salgueiro who was at his high school on a recruitment visit. "As she spoke, I listened and soaked everything she said in," Price recalls. Samantha Dahlia, program manager of the Culinary Arts Academy, was the next person he spoke with. She interviewed him for [...]

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