FIU’s National Society of Minorities in Hospitality Members Attend National Conference

Members of FIU's National Society of Minorities in Hospitality (NSMH) attended the NSMH Regional Conference in Baltimore, Maryland. The event was NSMH’s first Tri-Regional Conference encompassing the Northeast, South, and Southeast. FIU student and NSMH National Programs Director Yolanda Suarez attended along with 17 national board members who worked together over the past few months to ensure the conference's inaugural success. "I was both honored and exuberant to be able to have other members from FIU along with myself," Suarez said. The first day began with speeches from the national board, and industry round tables. The industry round tables allowed conference attendees to get up close and personal with recruiters, general managers, and panelists from Marriott, Hilton Worldwide, Hershey Parks and Entertainment, Sodexo, and MGM. On the main conference day, several panels were held representing different companies; each focusing on a different aspect on career development. Panel topics included soft skills, interview dos and don'ts, planning for the future, and the importance of networking. After each session, FIU students had a chance to network with other students, as well as with the different companies present. NSMH ended the evening by sponsoring a local food truck, and announcing the winner for a Harvest for Happiness drive involving collecting clean socks for the Baltimore area. While FIU did not win for the most creative and overall effort in collecting socks, the school did collect the most at 360 pairs! "As a young professional who has been attending these conferences throughout the course of my entire college career, I can honestly credit NSMH and our on-campus advisor Dr. Miranda Kitterlin for the professionalism and standards that I hold today," Suarez said. "This organization and the regional and national conferences alike have  prepared me to be [...]

RECAP: 2015 Revenue Management Conference Recap

The third annual revenue management conference, Revenue Management and Your Hotel in 2020 – The Complete Picture, presented by the Institute for Hospitality & Tourism Education & Research, took place on Friday, May 15 at FIU's Kovens Conference Center.

RECAP: Revenue Management and Your Hotel in 2020 – The Complete Picture Conference

The third annual revenue management conference, Revenue Management and Your Hotel in 2020 – The Complete Picture, took place on Friday, May 15 at FIU's Kovens Conference Center. The event was presented by the Chaplin School's Institute for Hospitality & Tourism Education & Research. The third and last conference of the 2020 series ended with rave reviews from the roughly 100 attendees who represented various brands, properties, and hospitality organizations from all over the world. Invited speakers and panelists included representatives from Expedia, Trip Advisor, Intercontinental Hotel Group, Smith Travel Research (STR), and the Hospitality Sales & Marketing Association International (HSMAI) among others. Participants challenged the status quo with thought-provoking questions and future strategies as the industry and revenue managers discussed coping with the challenges caused by increasing demands from new generations and evolving technologies. The conference was also an enlightening experience for the FIU Hospitality Management students who had the opportunity to participate, contribute, and network with some of the top industry leaders. Mike Hampton, dean of the Chaplin School of Hospitality & Tourism Management, opened the session with an assessment of the challenges and opportunities in hospitality today. David Adkins, Principal of DNA Infusion was the moderator. Visit ihter.fiu.edu/seminars for a complete list of speakers. Save the date for next year’s conference, which has been scheduled for May 13, 2016. Video Conference Photos Top photo (left to right) Dr. Karen Wollard, Associate Director, IHTER; Krista McDougal, Senior Director of Market Management for the Eastern U.S. Lodging Partner Services, Expedia, Inc.; Jamie, Bruce, Vice President Sales and Marketing, Trump National Doral; Chris Crenshaw, Vice President, Strategic Development, Smith Travel Research; Fran Brasseux, Executive Vice President, [...]

Chaplin Professor and Student Win Best Paper Award at International Business Conference

The International Interdisciplinary Business-Economics Advancement Conference brought together academics from business, social sciences, and tourism/hospitality for workshops, presentations and networking. Dr. Carolin Lusby, a Chaplin School faculty member, presented two papers and also gave attendees a short overview of Belize, its tourism industry, and issues Belize faces in terms of economic and tourism development. Dr. Lusby and graduate student Lindsay Ackerman earned the best paper award for their presentation on consumer perceptions of cruise line sustainability. The paper gauged how important sustainability is to consumers when booking a cruise. Further work will hopefully help cruise lines to become more sustainable in the future, not just economically, but also environmentally and socioculturally.

Chaplin School Professor Wins Best Paper Award at Global Conference in Vietnam

Eunju Suh, Ph.D., hospitality management professor, recently attended the 20th Asia Pacific Tourism Association (APTA) Conference in Ho Chi Minh City, Vietnam, where she presented a study entitled "Predicting Cross-Gaming Propensity Using CHAID Analysis" (Eunju Suh and Matt Alhaery). Using a data set of 14,120 casino customers, this study aimed to predict a player’s propensity to play different types of casino games. The Exhaustive Chi-squared Automatic Interaction Detector (E-CHAID) method was employed to predict table game players’ slot play propensity and vice versa. The findings of this study will help marketers identify customers that are most likely to cross-play and maximize gaming revenues from more efficient and effective marketing actions. After a rigorous evaluation process of more than 100 papers presented during the conference, the selection committee conferred Dr. Suh with the Best Paper Award. Why was this topic important to you? With the expansion of the casino industry in the global casino market, marketers are looking for opportunities to generate more revenues and improve their player acquisition and retention methods. Hence, customer data to identify, segment and target potential and existing customers have become more important than ever. Analyzing gaming (casino play) data would enable marketers to better understand customer behavior and predict specific behaviors. While casino marketers would agree on the importance of customer data collection and data driven-marketing, in gaming literature, there has been relatively little effort focused on prediction and classification of customer behavior using the actual recorded gaming data of existing casino patrons. What innovative approaches did you employ in this study? Considering the lack of research on the topic of cross-gaming, this study provides a better understanding of players’ cross-gaming behavior while making a meaningful contribution to the pool [...]

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